Apple Live Event: Blog

I’m ruthlessly nicking pictures from all over the web.  I’ll try and make acknowledgements as I go along, although the majority will be from AppleInsider.  Where else?

You WILL have to refresh your browser every now and again (sorry).  The live blogging software I once used was rubbish – it always crashed under the weight of visitors, whether I had 300 or 3000.

  • Just under half an hour ’til the start
  • A lot of wags are saying that the iPhone 5C won’t just be available to the Far East
  • Twitter is awash with the Apple haters, saying that Android is better.  I can’t possibly comment – never used an Android device.  They just look awful.
  • Apple Online Stores around the world are down, of course.
  • Wonder if Wozniak will be there, with his sour, unimpressed face?
  • Everyone on their way into the theatre

  • The event is taking place at 4 Infinite Loop in Cupertino, CA
  • Just under 15 minutes to go
  • Other news is that Apple had been developing something similar to Google Glass, but later said “it wasn’t worth it!”
  • Tim Cook just walked past a bunch of reporters, one of whom had a Windows Phone.  Cook remarked, “you need a new phone!”
  • Ten minutes
  • Cue, Ive and Schiller are all in place at the front
  • Five minutes

  • CEO of Yahoo is in the crowd.  She’s quite tasty.
  • Here we go people …
  • Tim’s up
  • Talking about the iTunes Festival, and welcoming Beijing, Tokyo and Berlin

  • Still blabbing about the iTunes Festival
  • Obligatory Apple Promo Video.  But it features London, at least.
  • Boring Lady Gaga videos …
  • Retail:  the Cupertino Apple Store is now 8x bigger and made of glass!
  • 700m iOS devices next month
  • Craig’s up talking about iOS7
  • iOS7 “soon” says Craig
  • Brief overview of iOS7 again …

  • New Electronica ringtones in iOS7
  • New notification sounds
  • iTunes Radio – not available here yet
  • iOS7 – September 18
  • iPad 4 and later, iPad 2 and later, iPad mini, and 5th gen iPod touch.
  • Tim’s back
  • iWork apps plus iMovie and iPhoto ALL NOW FREE!
  • New iPhone
  • iPhone 5 replaced by two devices – 2 new designs
  • Goodbye to the iPhone 5 already!!
  • Schiller’s up.  iPhone 5C

  • Video of drippy pastel colours
  • green, white, blue, red and yellow
  • Glass front and polycarbonate back

  • Apple coloured cases to match
  • 8MP camera, hybrid IR filter
  • A6 chip
  • Better Facetime camera
  • 802.11 a/b/g/n
  • 16GB priced at $99, 32GB for $199. On-contract, of course.
  • Cases are $29 each
  • Arsenic free, BFR free, Android Free.  Applause!
  • Jony Ive video playing
  • “A solid, dense feel that you would not expect from a plastic product”.

  • iPhone 5S
  • Champagne gold colour liquid metal
  • Gold and white
  • new Home Button

  • No black model.  “Space grey”

  • A7 chip.  64-bit
  • Twice as fast, and in graphics as well
  • 5S has 56x the performance of original iPhone

  • Epic Games up demoing conclusion to Infinity Blade – ie: IB3
  • OpenGL/ES 3.0
  • Graphics on par with PS3 and Xbox 360
  • Game out the same day as the 5S launches
  • M7 chip?
  • A motion co-processor.  For health and fitness movement apps
  • Nike made app called Nike Move
  • No need for the iWatch, presumably?
  • Battery – Equal or greater than the iPhone 5 had.  10 hours of 3G talk time, 10 hours of LTE browsing, 10 hours of video
  • Camera – There’s a new, 5-element, Apple-designed lens with f/2.2 aperture. A 15 percent larger sensor
  • True-tone flash analyzes colour environment and fires flash colour based on the data
  • 1000 possible flash colour temperatures
  • Auto image stabiliser
  • Burst mode
  • Video – 120fps slo-mo
  • 8MP still
  • Security
  • Touch ID fingerprint sensor
  • It’s called the Touch ID sensor. It’s capacitive, 170 microns thin. 500ppi resolution, which is quite impressive. It can scan in 360 degrees, so you don’t have to have the orientation right, and it can learn multiple fingers.
  • Touch to unlock – no more swiping.  Can be used for iTunes purchases, too!
  • No entering password when buying things – just use your thumbprint!
  • Jony on video again
  • Fingerprint data stored on phone, not Apple’s servers
  • Most forward-thinking phone yet
  • 16GB at $199. 32GB at $299 and 64GB at $399. Yes, on-contract.
  • Cases at $39 each.  Red one too
  • Cases are leather
  • Phone is the same price as iPhone 5
  • iPhone 4S stays around
  • You can order the 5C on the 13th this Friday. On the 20th, the you can purchase the 5C and the 5S.
  • That’s US, Australia, Canada, China, France, Germany, Japan, Singapore and the UK.
  • Tim’s back, rounding up
  • Commercials
  • Back to music
  • A guest …
  • Hey, it’s Elvis.  Costello!

  • iPhone 5S pricing for the UK.  Sit down.  16/32/64GB – £549 / £629 / £709
  • iPhone 5C pricing for the UK.  16/32GB – £469 / £549
  • It’s just been about iPhones and iOS7.  No iPods, Mac Pro, Apple TV, now’t.
  • Elvis hasn’t left the building – demoing a new song, with some of it written on an iPad
Elvis Costello getting mugged by Tim Cook
  • Seven hundred and nine pounds?  #gasp
  • Apple Store back online.  Will upload better pics/specs when I get home
  • Elvis has left the building.
  • And we’re done.  Thanks for joining me.  Updates to come later.  Take it easy, y’all.
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