Apple new iPhone Launch – LIVE BLOG!

Right, here we go then.  Fifty minutes til the big kick off.  Sit back and enjoy the ride …

*Updates will appear here, descending the page*

  • For a start, the Apple UK page takes ages to load, and also the Apple Store is still down;
  • New snippets coming out that the logic board of the new phone has an A6 chip and 4G LTE;

  • (Above) – a couple of potential leaked pictures of new iPhone;
  • 30 minutes, people ….
  • 30 minutos para que se de inicio a la keynote de Apple en San Francisco, California
  • YOU’LL NEED TO KEEP REFRESHING YOUR BROWSER EVERY COUPLE OF MINUTES
  • TheVerge report they’re in line – along with “a million other people”;
  • Al Gore has been spotted;
  • iTunes 11 has been demoed today – a new controller now at the bottom of the screen – won’t be released today;
  • 20 minutes …
  • Tim Cook just walked through a side door carrying an iPhone 4S!
  • 15 minutes …
  • Siri, set a timer for twelve minutes …
  • Photographers are being let in now;
  • Six hundred seconds …
  • FIVE …
  • FOUR …
  • THREE …
  • TWO …
  • ONE …
  • THUNDERBIRDS PROBABLY AREN’T GO!

  • Tim’s up.  Amazing time at Apple.  Extraordinary stuff to show you;
  • Talking about retail;
  • Showing a video of the new Barcelona store …
  • Hello to the 230 people joining me live for this announcement – welcome!
  • 380 Apple Stores in 12 countries;
  • 83 million visitors last quarter;
  • Mountain Lion: reviews fantastic: 7 million downloads;
  • New Retina Display MacBook Pro – best ever made – number one in US market share;
  • Mac grown faster than PC for six straight years;
  • New iPad has been phenomenal – 17 million iPads sold last quarter;
  • More iPads sold than any line of PCs;
  • Competition has launched hundreds of tablets in the last year – iPad market share more than 68% of all tablets sold;
  • iPad accounts for 91% of web traffic on all tablets;
  • 250,000 iPad apps;
  • 700,000 apps in the App Store;
  • Average customer using more than 100 apps;
  • 400,000,000th iOS device sold in the last quarter;
  • EXCITING NEWS ABOUT iPHONE!
  • Schiller is up;
  • INTRODUCING iPHONE 5
  • Phone looks like the leaked ones – metal back, glass and aluminium;

  • 7.6mm thick;
  • Thinner and lighter than ever
  • 326ppi, 4″ display, 1136 x 640, 16:9 aspect ratio;
  • All software been updated;
  • 5 rows of icons
  • Existing apps all look better with this new screen;
  • Screen has 44% more colour saturation;
  • Full SRGB spec;
  • 33% thinner display, less glare;
  • Ultrafast Wireless
  • LTE – theoretical 100Mbps
  • UK 4G with EE
  • 802.11n is now 2,4GHz and 5Ghz
  • A6 chip
  • 2x faster CPU, 2x faster graphics than A5
  • A6 is 22% smaller
  • Some bloke from EA is up talking about games.  Wake me …
  • Mind you, it’s Real Racing 3, which could be alright …
  • Schiller is back
  • Console quality graphics
  • Battery life better than the 4S – 8 hours 3g talk,
  • Camera:  8MP sensor, 3264 x 2448, f/2,4 aperture, low light, sapphire crystal lens
  • Hybrid IR filter
  • New spatial noise reduction
  • Faster photo capture
  • 40% faster photo capture
  • “The world’s a more beautiful place on the iPhone 5”
  • Panorama feature at last
  • Can share photo streams
  • Still 1080p HD video
  • Facetime HD camera now 720p backside illuminated
  • Face detection
  • Facetime now over Cellular
  • Three microphones now (one new one on the back)
  • Improved speakers
  • Five magnet transducers
  • Noise cancelling earpiece
  • Wideband audio
  • New “Lightning” connector.  “We now have thunderbolt and lightning”
  • All digital connector
  • Can be plugged in either way
  • Creating a bunch of accessories to work with old hardware
  • 30-pin to Lightning adaptor
  • iOS6
  • Forstall’s up
  • Maps app: built using vectors
  • Search engine built into maps to find things
  • Turn by turn navigation
  • New satellite images
  • Notification Centre enhancement – post to Facebook or Tweet;
  • Full screen Safari
  • iCloud tabs – opens tabs on a running Mac
  • VIPs in Mail – notified on screen when you get a mail from a VIP
  • Easier to flag mail now
  • Passbook: collect all your passes in one place
  • Shared photo streams: share photos with your friends
  • You and your friends can comment on photos shared between each other
  • Siri enhancements: Siri now knows more about tiresome American sports;
  • Launch apps by talking to the phone
  • Post to Facebook from Siri
  • Facebook integration into many iOS apps
  • If you can’t take a phone call, you can automatically send an SMS to say you’ll call back later
  • Schiller’s back
  • iPhone 5 comes in black and slate, and there’s a white one
  • Playing an iPhone 5 video
  • Bob Mansfield is on the video – didn’t he leave?
  • CDMA and LTE built into one chip;
  • … video’s still going …
  • Phil’s back
  • Price:  same as 4S.  16, 32 and 64GB for $199, $299 and $399
  • Preorder this Friday
  • Shipping 21 September
  • Same dates for UK
  • All run iOS6
  • iOS6 September 19th for all other devices
  • Tim’s back
  • Music
  • iPod and iTunes changes
  • Eddy Cue is up
  • iTunes: 26 million songs, 20 billion songs downloaded since the beginning
  • Now preview songs and they continue playing when you browse the store
  • 200 million customers using iTunes in the Cloud
  • New iTunes with iCloud built in
  • Someone called Jeff Robin is doing a demo
  • iTunes edge to edge design
  • “Up next” – click on the LCD at the top and you can now see what’s coming up next …
  • iTunes Search can search across whole libraries
  • Mini Player been redesigned
  • Mini player has search too
  • iCloud built into iTunes so all your purchases are right there
  • iTunes Store has been redesigned
  • Concerts added to the artist page, so you can now see which concerts are going on near you
  • Eddy’s back
  • iTunes 11 late October
  • Greg Josiwak (maybe) talking about iPod
  • 350 million iPods sold
  • iPod Nano – 7th gen, looks like a tiny ipod Touch
  • Colour screen
  • 38% thinner
  • 5.4mm thin
  • Volume controls on the side
  • 2.5″ display, multitouch
  • Home button, home screen
  • White, black, green, purple, red, blue, yellow
  • FM tuner with live pause
  • Photo viewer with pinch and zoom
  • Widescreen video
  • Fitness and Pedometer tech built in
  • Bluetooth in nano for the first time
  • Lightning connector
  • 30 hours music playback
  • iPod Touch next
  • 5th gen – thin!  6.1mm
  • Almost as thin as the Nano
  • 88 grams weight
  • 4″ Retina Display same as iPhone
  • A5 chip to iPod Touch
  • Dual core CPU, dual core graphics
  • Graphics 7x faster than previous Touch
  • Some bloke up talking about the ipod Touch
  • iSight Camera
  • 5MP with backside illumination
  • Autofocus, LED flash
  • Panorama feature
  • iPhoto on iPod Touch for Photo Editing
  • ipod Touch loop – hidden button where a loop pops out for a wrist strap
  • 1080p video, image stabiliser, face detection
  • Bluetooth 4.0
  • AirPlay Mirroring
  • 802.11n
  • iOS6
  • Siri on iPod Touch
  • Colours – White, black, blue, yellow, red
  • iPod Shuffle – colour updates to match those of the Nano
  • Speakers??
  • 600 million sets of headphones shipped so far
  • New Apple EarPods (told you)
  • A video about the EarPods

  • Jony talking about how hard it is to make headphones
  • Shipping these as a standalone starting today: shipping with all new products too (the better products that is)
  • Shuffle starts at $49, nano starts at $149
  • Nano and Touch in October
  • ipod Touch $199 and $249 (16 and 32GB)
  • Product Red models for each iPod
  • That’s the iPod Lineup (pictures later)
  • Tim’s back
  • Oh, there’s an ad already …
  • Oh God, the Foo Fighters are up…

  • 418 of you are still with me.  The prospect of Foo Fighters didn’t put you off …
  • They’re playing another song …
  • … Don’t ask me what it’s called …

Apple UK Store gone a bit pants!

  • Apple Store getting some new content right now;
  • More pics coming very soon
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