Apple iPad 3 Announcement – LIVE BLOG!

Sorry guys and girls – the LIVE BLOG crashed under the weight of visitors!  Will have to manually catch up now – please bear with me!  KEEP REFRESHING!  UPDATING THIS EVERY MINUTE OR SO!


  • Siri for Japan in iOS 5.1
  • New AppleTV with 1080p support
  • Eddie Cue demo’d the new AppleTV.  “You’re gonna love it!”
  • New AppleTV 16 March, still $99
  • 15.5M iPads sold last quarter
  • New iPad – Retina Display
  • 2048 x 1536 – 3.1 million pixels – the most ever in a mobile device
  • “Until you see it, you can’t understand how amazing it is!”
  • 1 million more pixels than your HDTV!
  • 264 pixels per inch
  • The second feature. An iSight camera. On the front of their devices, they have a FaceTime camera.
  • iPad has auto exposure, great exposure, great color. Autofocus. Great edge-to-edge sharpness.
  • HD video recording now at 1080p resolution.
  • Auto face detection. Auto exposure lock and auto focus lock.
  • A5X chip
  • 1080p video recording, video stabilization, temporal noise reduction for low light.
  • Voice dictation.
  • Mic button like the iPhone 4S – tap and speak
  • It supports U.S., British, Australian English, French, German, and Japanese.
  • 4G LTE
  • The iPad has had great wireless performance, and it supports EV-DO with a maximum downlink of 3.1Mbps, and HSPA with a max downlink of 7.2.
  • Now the new iPad adds HSPA+ with a max downlink of 21 Mbps, dual carrier HSDPA with a max of 42 Mbps, and LTE with a max of 73 Mbps download. Performance is amazing.

  • Verizon, AT&T, Rogers, Bell, and Telus are the first that work with LTE on the new iPad.
  • When 3G phones started showing up, many different bands with many different networks. Same thing is happening with LTE.
  • New iPad: 4G LTE, fast 3G HSPA+ and DC-HSDPA networking, 3G world ready, Personal hotspot, most bands ever.
  • Additionally, software to make it a personal hotspot. If your carrier supports it, you can share the high speed network from your new iPad with up to 5 devices.
  • The new iPad delivers the same: 10 hours of battery life, and on 4G it gives 9 hours. Team has worked incredibly hard to let you use it all day along. Amazingly thin at 9.4mm and 1.4 lbs.
  • Black and white models again,
  • New iPad is priced at just $499 for 16GB, $599 for 32GB, $699 for 64GB. And $629, $729, and $829 for 4G. Same prices as iPad 2.
  • Available March 16th
  • US, Canada, UK, France, Germany, Switzerland, Japan, Hong Kong, and more. One week later, 25 more countries.
  • All onboard software updated to make the most of the new display.
  • Demos shown of a couple of games and an AutoDesk iOS app, coming in April.
  • iWork updated today for iOS.  New 3D charts and animations.
  • GarageBand and iMovie updated today as well.
  • GarageBand adds smart strings joins smart guitars, smart keyboards, and smart drums. Your own string orchestra. There’s a Note Editor; iCloud to keep songs on all devices; and better sharing features. But the best new feature is called “Jam Session.”
  • Four iPads can play together to create a new song over Wi-Fi or Bluetooth.
  • iMovie, also has a new feature. Now, not only can you create a movie, but also a movie trailer.
  •  Select from styles and templates, and you get a simple interface for creating your trailer. Fill out your outline, your movie studio name, director, etc., and tap on your Storyboard, and shows you exactly which shots you need. Then you can use the 1080p camera to record the video.
  • iPhoto for iOS.  Why do I need iPhoto? I already have Camera app and Photos app. Great for everyday, but if you want to do even more, that’s what iPhoto is for. Same photo library, but great new browsing, new ways to edit with multi-touch editing, professional-quality effects, brushes for applying those effects, and there’s Photo Beaming to let you beam high resolution photos between your devices.
  • And Photo Journals help you share photos with friends. Here’s a demo from Randy Ubillos, chief architect, photo & video applications.
  • With iPhoto for iOS, we had the opportunity to reinvent it and take advantage of multitouch and take it to a whole new level.  Shelves show you all the photos on your device. Albums, events, and tap on one it brings up the editing interface.
  • Swiping in from side brings in a thumbnail view. Alter number of columns, or swipe left or right for right and left-handed users.
  • Info panel shows 12 megapixel image, and can work with all 12 megapixels.
  • Once you’ve got photos, tap share and you can email, Twitter, Flickr, Facebook.
  • Once you’ve chosen them, you can make them look even better. Auto-enhance button to alter contrast color. Tap on crop tool and iPhoto will analyze and find horizon line. Touch button and it straightens horizon line.
  • Crop tool has multitouch. Pinch to zoom, rotate with fingers. Grab corner to change cropping or tap gear to bring up common sizes.
  • Too light or too dark? Exposure tool with unified tool that lets you adjust shadow, highlights, brightness, and contrast. Shadows in lower left corner are too dark. Touch finger at that point, brings up control. Touch and slide up and adjusts the level.
  • Sometimes you want to adjust just a portion. Touch in the sky and slide to the left and you can darken or lighten the sky.
  • Brand new white balance tool: skin tone white balance. As you drag the loupe around, it live white balances depending on what you hover over.
  • Effects tool. There’s a swatch book. Choose black and white card, and you changes the image to black and white. But you can get different effects by sliding finger along the black and white strip.
  • Couple of extra options, like a vignette. Pinch and you get a great effect with just a couple movements of your finger. Tilt-shift, watercolor, and more.
  • iPhoto is a universal app, so can be used on the iPhone.
  • iPhoto – $4.99 – out today.

  • “Don’t let anyone ever tell you that you can’t create on an iPad.”
  • iPad 2 stays – starting at $399
  • Tim Cook:  “With the amazing new iPad, a new affordable price for the very popular iPad 2, and amazing software like iPhoto and the rest of the iLife and iWork suites, we have redefined once again the category that Apple created just two years ago with the original iPad. We’re so proud of this product that we’ve prepared an ad.”



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