WWDC 2010 as it happened …

HIGHLIGHTS FROM THE  WWDC CONFERENCE, MOSCONE WEST CENTRE, SAN FRANCISCO.  10AM LOCAL, 6PM LONDON:

  • ‘What a Wonderful World’ playing …
  • Audience members holding up iPads with something written on the screen.  Not sure what.
  • Lights down, applause …
  • Jobs.  Nuts.  Applause!
  • Jobs looking well.  “Great to be here!”
  • Guy yells “we love you, Steve!”  Why, thank you.
  • 5200 attendees.
  • First: iPad
  • Jobs got email from a guy who said that he’d got interest from a girl because he was using it.
  • Official:  I’m buying an iPad tomorrow.
  • An iPad sells every three seconds.
  • Showing video of happy iPad customers
  • iPad in 19 countries by July.  8500 native apps.  35M downloads.  17 apps per iPad.
  • iBooks getting updated
  • 5M books downloaded in 65 days
  • iBooks enhancements:  highlight text, make stickies notes, bookmark page, bookmarks listed in table of contents.
  • Read PDF now included.
  • Select between PDFs and iBooks bookshelf.  Out later this month.
  • iPhone App Store
  • HTML5 supported and App Store platform.  Most vibrant app community on planet.
  • 15,000 apps submitted every week.
  • 5% of apps rejected because they don’t function as advertised.
  • Other reasons for objection include crashes and private APIs.
  • Talking about eBay and Netflix
  • Full Netflix on iPhone/iPad.  Start on TV or iPad, resume from other devices.
  • Used HTTP adaptive streaming over Wifi or 3G.  Netflix uses Microsoft DRM, surely?
  • Farmville.  Games.  Blah blah.  Get on with it.
  • Activision.  Guitar Hero.
  • Get on with it.  I want a new iPhone.  STAT!
  • Guitar Hero.  $2.99 today.
  • 5 billion app store downloads as of last week
  • Devs been paid $1B in payments so far

  • The iPhone
  • 2007: Apple reinvent the phone
  • 2008: 3G App Store
  • 2010: iPhone 4
  • 100 new features: will show us 8
  • #1: new design.  “Tell me if you’ve seen it!”
  • Most precise thing we’ve ever made
  • Beyond any consumer product ever seen, like an old Leica camera
  • 9.3mm thick, 24% thinner than 3Gs.  Thinnest smartphone on planet
  • Mute volume, front facing camera, rear camera and LED flash
  • 2 mics for noise cancellation
  • Three seams: for antenna system for BT, WiFi and GPS, other half used for UTMS/GSM
  • Steel casing, glass front and back
  • That was #1!
  • #2 – Retina Display
  • 4x the pixels
  • 326ppi display
  • 300ppi is the limit of the human retina
  • No display like this on a phone ever before
  • Now comparing 3GS with iPhone 4
  • “Once you use a retina display you can’t go back.”  One commentator says he can’t see the difference
  • Special projector used to show the difference with enough resolution
  • NYT site won’t load due to network problems.  Photos look much better
  • WiFi’s not working.  Getting it fixed.  Someone suggested using Verizon!
  • 960×640 res.  800:1 contrast.  IPS LCD.  Better than OLED.  Better res, better colour, sharp text, images and video.
  • 78% of the pixels on the iPad on a mobile device.
  • Set the standard for displays for the next several years.
  • #3 – A4 chip
  • 7 hours battery, 6 hours 3G, 10 hours wifi/browsing/video, 300 hours standby
  • Quad band HSDPA/HSUPA 7.2/5.8 up.  802.11n
  • #4 – GYROSCOPE
  • 2 axis gyro – tied to accelerometer to provide 6-axis motion sensing
  • I can’t even begin to think of the app possibilities of that, with the SDK
  • Just realised I may have been talking to myself for the last hour …
  • New Core Motion APIs
  • Gyro allows more accurate positioning – can spin objects in space
  • Playing Jenga
  • #5 – new Camera system
  • Backside illuminated sensor, 5MP camera, 5x digital zoom, tap to focus.
  • LED flash
  • HD Video – 720p at 30fps
  • Tap to focus video, built in trim, one click sharing, LED flash for video
  • iMOVIE APP FOR iPHONE
  • iMovie.  Clips with transitions, record into timeline, camera records geolocation, puts into theme, add music from iTunes and add supplied theme music.
  • Automatic theme changing: can export in multiple resolutions
  • AI seeing video shot, edited and rendered on phone.  “Pretty mind blowing!”
  • “Can buy it for $4.99 if we approve it!”
  • Everyone got to turn their MiFi’s off.  570 WiFi networks in the room!
  • Might be an awkward pause here if no news can get out of the room …
  • Hearing a rumour of 32GB only.  Really?  It’s gonna have to be dirt cheap then …
  • Apple are really going to have to live stream this event from now on.  It will only be worse next year, otherwise.
  • Demo done.
  • OS now known as iOS4
  • Google Search and Yahoo!  Adding Bing, Google still default.  For @mikki_h  😉
  • Bing uses HTML5
  • GM Candidate of iOS4 for devs today
  • Milestone this month:  100 millionth iOS device
  • Definitely a market for your apps
  • iBooks to iPhone.  #7
  • iBooks wireless to iPhone, iPad and iPod Touch.  Purchase and download direct to any device at no extra charge.
  • Again, pinch and zoom PDFs, highlight text in colours, make sticky notes.
  • #8 – iAds
  • “Why are we doing iAds?” says Jobs, with comedy dollar signs in his eyes … (not really, but you know what I mean).
  • Going on about ad revenue and Campbell’s Soup, or something …
  • Heard that rumour about 32GB only again …
  • iAd – 1 July
  • Come on Jobs … let’s have it ..
  • Oh cock!  One more thing!
  • Oh, video calls.  BORING!  PRICE, DAMMIT!
  • FaceTime?  Picture in Picture with Ive.
  • Blame the MiFi, Jobs, that’s right.  Perhaps it’s your device …
  • Audio/video very good apparently.
  • Ive on full screen, Jobs in little box
  • No set up from iPhone 4 to iPhone 4.
  • Needs WiFi
  • Front or rear camera, can switch between the two.  Portrait or landscape.  Video/audio very good.
  • WiFi only in 2010.  Cellular providers later.
  • FaceTime to become an open industry standard
  • Did you know Jony Ive designed the Harmon Kardon Soundstick II’s?
  • Black & White colours:  $199 and $299 (16 & 32GB)
  • AT&T blah blah …
  • 24 June
  • 3GS 8GB with iOS4 – $99
  • Shipping 4 countries first, 18 in July
  • 24 in August and 88 total by September
  • 21 June for iOS4 upgrade 3GS, 3G (no multitasking).  Free.
  • $29 dock, $29 bumper case in colours
  • Technology video showing
  • And we’re done!

Here’s a link to the short iPhone 4 introductory video:  LINK

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